The Prime Minster Dr Rugunda has reassured the Film Industry that it has always had government’s full support through Uganda Communications Commission. He said focus has been put on priority areas such as security to facilitate the growth of the film industry among other sectors.

PM Rugunda chats with the Karugires on his arrival at Kololo Independence ground to launch Isiaiah 60 Productions House (Photo by PMPU)

The premier made these remarks during the launch of Isaiah 60 Production house at Kololo Independence ground in Kampala.

Rugunda said government was aware of the demands and challenges prevailing in the film industry. ‘There is need to engage and show government the important role the sector plays in order to fast track the required support’, he said adding, ‘Government will mobilize resources to support the film industry basing on well-articulated benefits that will accrue from the industry’.
He said supporting the film industry will not only benefit the country but the continent as a whole. He stressed that the industry must galvanise support from government using one voice and a coordinated action programme.

The Premier called for the promotion of local content in the film industry to ensure that the Ugandan story is ably told. He also called upon all those in the film industry to support government programmes to enhance development of the Country.

The Director of Isaiah 60 Productions House Natasha Karugire, said the company was born out of love to tell the unfolding story of Uganda and Africa as a whole. ‘To tell a story with a narrative, perspective and voice that comes from the actual owners of the story so as to preserve their culture, language and identity in the story’, she said.

She added that the Ugandan story has often been told from a narrative and perspective of foreigners which hasn’t always been accurate. “Until recently, most movies about Uganda produced by Hollywood are stories whose narrative has been spoken from a foreign perspective and inaccurate, much as they may been entertaining,” Karugire said.

She noted that the film industry has high capacity and potential to grow due to the country’s vast wealth of beauty, scenery, stories and the diverse cultures and intricate ways of people. ‘Isaiah 60 is here to tell you that we need each other’s support in difficult areas and to center our discussion on authentic Ugandan/African narrative and voice as well as unity in the industry’, Karugire said.

She added that Isaiah 60 Productions aims at celebrating triumph in the industry and working through the industry’s challenges. She cautioned players in the sector to avoid creating divisions and requested for government support to enhance the industry’s growth.

Isaiah 60 Productions is founded on the biblical verse of Isaiah 60: 1-3 which reads, “Arise, shine, for your light has come, and the glory of the Lord rises upon you. See, darkness covers the earth and thick darkness is over the peoples, but the Lord rises upon you and his glory appears over you. Nations will come to your light, and kings to the brightness of your dawn.”